Perfekta Joins 1% for the Planet: A Natural Step in Our Mission

Introduction

Perfekta is a place to shop for cruelty-free, natural, and vegan products – it’s a platform driven by a purpose. From day one, our mission has been rooted in responsibility, striving to make a positive impact on society and the environment with every product we offer. Today, we are proud to announce a new chapter in that mission: Perfekta has partnered with 1% for the Planet, committing 1% of our annual sales to support environmental causes. This partnership is not just a badge or a donation; it’s an authentic extension of who we are and what we stand for as a company.

Joining 1% for the Planet means that every time you shop with Perfekta, a portion of your purchase directly supports environmental nonprofits dedicated to protecting our planet’s future. In this blog post, we want to share why we took this step, what 1% for the Planet is, and how this collaboration perfectly aligns with our values. Our goal is to be clear and transparent about why this partnership matters – to us, to you, and to the world we all share.

What is 1% for the Planet?

1% for the Planet is a global network of businesses and individuals committed to investing in the health of our environment. Companies that join this movement pledge to donate at least 1% of their annual sales to approved environmental nonprofit organizations. In other words, it’s a way of holding ourselves accountable for giving back to the Earth. The organization was founded on a simple yet profound idea: if our planet provides the resources that allow businesses to thrive, then businesses have a responsibility to give back in return​onepercentfortheplanet.org.

This network has grown to include thousands of businesses worldwide working together with environmental groups​onepercentfortheplanet.org. By pooling commitments from many companies, 1% for the Planet has created a powerful engine for positive change. To date, members of this alliance have contributed hundreds of millions of dollars to environmental causes, funding initiatives in climate action, wildlife conservation, sustainable agriculture, and more. Importantly, all contributions are verified annually by 1% for the Planet – when a business says it’s giving 1%, they make sure it’s a promise kept​onepercentfortheplanet.org. This transparency and accountability ensure that memberships like ours are not just symbolic, but a real force for good (and help prevent “greenwashing” in corporate philanthropy).

For Perfekta You, being part of 1% for the Planet means we’re joining a community of like-minded companies that believe in using business as a driver for environmental progress. Some pioneering brands you might know (like Patagonia, which co-founded the movement) have long been members, and now we’re excited to stand alongside them. But what does this mean for you and us on a practical level? It means that a portion of every sale at Perfekta You will be directed to vetted environmental nonprofits that work on protecting our one and only planet. In short: through this partnership, every Perfekta You purchase becomes an act of environmental giving.

Aligning with Perfekta's Values.

Why did Perfekta decide to join 1% for the Planet? Simply put, it’s a natural extension of our core values and mission. Perfekta was founded to offer ethical, bio-friendly, and vegan products that let customers shop in line with their values. We carefully curate brands that are cruelty-free and sustainably produced. We use eco-conscious packaging and encourage recycling and biodegradability. In our daily operations, we’ve prioritized reducing plastic use and supporting suppliers who respect nature. This commitment comes from our belief that every business decision – from the ingredients in a lotion to the material of a shipping box – should consider its impact on the world.

But our responsibility doesn’t stop at offering sustainable products. We’ve always seen Perfekta as a catalyst for positive change in the broader community. That’s why we launched our Retribuímos Project (“We Give Back”) as part of our social responsibility efforts. Through Retribuímos, we dedicate 5% of our monthly profits to support three fundamental causes in our community: helping care for the elderly in need, rescuing and rehoming abandoned animals, and aiding children with disabilities through specialized support programs​perfektayou.com​perfektayou.com. These causes were carefully chosen because they reflect our love for people and animals – the very essence of “Perfekta,” which for us means doing the perfect thing by treating everyone with compassion. We have been transparent about these efforts, regularly updating our community on how those funds are used and the real lives touched by your support. Every Perfekta customer has been a part of this giving journey; every purchase has been a direct contribution to those in need and a vote for the kind of world we all want to live in​perfektayou.com.

Given this strong foundation of social and ethical engagement, joining 1% for the Planet felt like the next logical step. Environmental responsibility has always been at the heart of Perfekta purpose – after all, caring for the planet goes hand-in-hand with caring for people. By formally committing a portion of our revenue to environmental causes, we are bridging our social impact goals with an even greater environmental impact. In other words, we’re now taking our mission beyond our own operations and community, and extending it to support global efforts for climate and conservation. The values that 1% for the Planet stands for – sustainability, accountability, and long-term thinking – are the very values Perfekta was built upon. This partnership is our way of saying that we’re all-in on our promise to be a force for good: for you, for society, and for the planet.

A Purpose-Driven Commitment in Action.

What does our 1% for the Planet membership mean in practice? It means that Perfekta will donate the equivalent of 1% of our annual sales to environmental nonprofits that have been vetted and approved by the 1% for the Planet organization. These could be organizations working on reforestation, ocean cleanup, renewable energy, biodiversity preservation, environmental education, or other critical areas. We will be selecting causes that resonate with Perfekta ethos – for example, initiatives that fight pollution (to help keep the ingredients in our natural products clean!) or programs that combat climate change (ensuring a healthier world for future generations).

By doing this, we ensure that every sale contributes to something much bigger than ourselves. If you purchase a vegan skincare item or a natural supplement from our site, you’re not only making a healthier choice for your body; you’re also investing in the health of the planet. This is the power of conscious consumption – the idea that our everyday choices can drive positive change. Perfekta has always encouraged conscious consumption by offering products that align with values of kindness and sustainability. Now, through 1% for the Planet, we’re doubling down on that principle. We want you, our customers, to feel confident that when you choose Perfekta, you’re choosing a company that takes action, not just words.

This commitment also holds us accountable. It pushes us to keep growing in a way that benefits the world. As a young, purpose-driven company, we are constantly asking: how can we do better for people and the planet? By pledging a portion of our revenue to environmental causes, we are essentially investing in the same future that our customers care about. We believe this authenticity shines through in everything we do. It’s not a marketing gimmick or a one-time campaign – it’s woven into the fabric of Perfekta's identity. Our hope is that this inspires other businesses to consider similar steps, and inspires our customers to support brands that prioritize the planet.

Join Us in Making a Difference.

Perfekta’s partnership with 1% for the Planet is an invitation to all of you to join us on this journey of impact. When you support Perfekta, you’re not just buying a product – you’re supporting a mission. We encourage you to continue making thoughtful purchasing decisions and to spread the word about causes that matter. Every item you buy from our store is now a little act of giving back to Mother Earth. We invite you to feel part of this movement: celebrate it with us, follow our updates on the environmental projects you’re helping fund, and share your own passion for sustainability and social good.

Together, we’ve already shown through Retribuímos how small gestures can create big changes in our community. Now, with 1% for the Planet, we can create big changes for our planet as well. Join us in making a difference – for a fairer, greener, and more compassionate world. To learn more about 1% for the Planet or how our contributions are making an impact, stay tuned to our blog and social media, or visit the 1% for the Planet website for information on this global movement. Thank you for believing in our mission and for helping Perfekta You be a catalyst for positive change. Together, you and Perfekta are one perfect team for the planet.